Letter from the Institute

Hi everyone,

We wanted to take a moment to check in and share some helpful marketing and branding tips that will support you during this holiday season. We’re excited to keep connecting with all of you — not just to help you grow, but to help you strengthen your connection with your clients and build long-lasting relationships through authenticity, education, and care.

✨ The Holidays Are Here — and So Is Peel Season!

This is the perfect time of year to promote treatments that help clients feel radiant and confident before all the holiday gatherings and photos. With cooler weather and less sun exposure, peels and rejuvenation treatments are in high demand.

At the same time, the holidays can be a slower season for self-care, as clients focus more on giving to others than investing in themselves. That’s why it’s so important to stay visible, remind your audience that self-care is part of wellness, and continue showing up with value, warmth, and expertise.

💫 Create Connection Through Celebration

The holidays are the perfect time to host small events, client appreciation nights, or open houses. These festive gatherings help you connect personally, show gratitude, and build loyalty that lasts beyond December. Even something simple like a “Holiday Glow & Gratitude” or “Sip & Peel” evening can leave a lasting impression and boost referrals.

These personal touch points humanize your brand, build emotional connection, and turn first-time visitors into loyal clients who associate your name with care and community.

🌟 Get Ready for GLP Season — The New Year’s Resolution Rush

As soon as January hits, clients are motivated to reset their habits, prioritize their health, and feel confident again. That’s where GLP treatments take center stage — helping clients look and feel their best from the inside out.

Position GLP as the ultimate New Year self-care tool — not just for weight loss, but for confidence, balance, and long-term wellness. Promote packages that pair GLP with other treatments like peels, facials, or hormone balancing for a full-body “New Year, New You” approach. Start teasing your “GLP Season” content now through Reels, email teasers, and consultation offers.

Tapping into New Year energy aligns your brand with transformation, commitment, and results — values that strengthen trust and attract high-intent clients ready to invest in themselves.

✨ End the Year Strong — and Set the Tone for 2026

December is your moment to shine — not slow down. Plan ahead, refresh your content, and align your brand goals for the new year.

This is also the time to feature “New Year, New Glow” packages and promote chemical peels, facials, and skincare routines that prepare clients for a fresh start. When you end the year with momentum, it keeps your brand top of mind through January — a time when many clients are setting self-care resolutions.

🎁 Holiday Marketing & Branding Strategies That Work Year-Round

Internet Marketing / Website — Your website is your digital storefront — make sure it’s updated with your current services, holiday promotions, and contact info. A clean, up-to-date site reinforces professionalism and trust — the foundation of brand credibility.

For expert website design and optimization, we recommend our preferred partner, Digital Canvas Marketing.

Search Engine Optimization (SEO) — Boost your visibility with new blog posts or landing pages about chemical peels, skin rejuvenation, or holiday skin prep. Fresh, optimized content builds long-term discoverability and positions your brand as an expert voice online.

Digital Canvas Marketing is our preferred partner for SEO and digital growth.

Email Marketing — Send cheerful newsletters that share gratitude, skin tips, or exclusive “Holiday Glow” specials. Consistent email communication keeps your brand present and personal, strengthening loyalty and retention.

Social Media Marketing — Post consistently with intention — highlight peel and winter skincare season, share results, and show a mix of personal warmth and professional confidence. Every post reinforces your tone, values, and aesthetic — helping clients instantly recognize and trust your brand voice.

Influencer Marketing — Collaborate with local influencers who share your values and can authentically showcase their glow-up after a treatment. Social proof builds credibility fast — and seeing real people rave about your results strengthens reputation.

Video Marketing — Short Reels showing peels, facials, or “holiday-ready” skincare tips perform beautifully this time of year. Video builds brand personality, trust, and engagement by letting people see your expertise in action.

Content Marketing / Blogs — Write posts like “Why Winter Is the Best Time for a Peel” or “Top 3 Treatments for Holiday Glow.” Educational content boosts credibility and SEO.

Local Networking — Get involved in holiday charity drives or community events to strengthen visibility and goodwill. Community involvement adds heart to your brand and attracts clients who value authenticity and giving back.

Personalization — Send handwritten notes, cards, or DMs to loyal clients — those thoughtful touches create long-term loyalty. Personal attention builds emotional connection — and emotion is what turns a business into a trusted brand.

Advertising — Run short, targeted Meta or Google campaigns featuring holiday offers, gift cards, or “Give the Gift of Glow” packages. Strategic ads keep your brand in circulation during peak shopping season, drawing both new and returning clients.

This season is about connection, gratitude, and growth.

Keep sharing your passion, your story, and your love for what you do — your clients will remember it long after the holidays are over.

We’re excited to grow with you.