About
Our Philosophy
At Dr. Shadi Aesthetic Institute, we believe that true beauty begins with purpose—and grows with confidence, care, and community.
Our philosophy is rooted in authenticity. Every service we offer, every strategy we teach, and every business we help build is guided by the belief that aesthetics should enhance who you are—not transform you into someone else.
Founded by Dr. Shadi Kranitz, a former pediatric oncologist and cancer survivor, the Institute brings a unique, deeply personal perspective to the aesthetic space. After experiencing firsthand the emotional and physical impact of early aging, Dr. Shadi pursued aesthetics with one goal in mind: to provide natural, safe, high-quality results while helping others feel confident in their skin.
That same goal drives our work today—not just in treating patients, but in mentoring the next generation of med spa owners. Whether you’re just getting started or ready to scale, our approach blends medical integrity, business strategy, and heart-centered leadership. We don’t believe in one-size-fits-all success. We help you build a brand and practice that’s as unique and resilient as you are.
We stand by:
Integrity-Driven Aesthetics
Results should be safe, ethical, and aligned with your values.
Empowered Education
Knowledge is the foundation of confidence—for both providers and clients.
Long-Term Growth
We focus on sustainable strategies that build strong businesses, not shortcuts.
Natural Beauty
Enhancements should complement, not conceal.
Connection & Community
We’re in this together. You’re not just a client—you’re part of a movement.
At Dr. Shadi Aesthetic Institute, we don’t just transform faces—we help transform lives.